Friday, September 20, 2013

The Pinterest Effect


pinterest-logoPinterest is quickly becoming the social media site of choice for couples planning their wedding.  The digital inspiration boards make image and idea storage simple – with the click of the pin.  But more recently, there has been a backlash against the ideal weddings and photos seen on Pinterest and the wedding stress created trying to attain that dream wedding.  Here’s why that happens and how to avoid it:
Unrealistic expectations.  There are so many gorgeous images on Pinterest, it’s important to remember than many of them were not photographed on the wedding day.  Many professionals are pinning images from studio shoots or separate portrait sessions, where time, lighting and subjects can be controlled.  Somehow it seems that the brides in the most Pinned images are in a perfectly clean room, with a soft light filtering in, hair and makeup completed in plenty of time and all the perfect elements around them.  When they are from real weddings, the pins are being shared most are the best images that have been selected by a photographer’s full body of work, not one entire wedding day.
If your wedding day is like most, you’ll be moving to a very quick timeline and working with friends and family instead of models in the weather or backdrop that you have provided.  It’s best to decide on a few inspiration images rather than a large list of must recreate in great details.  Discuss with your photographer why you like a set of images – is it the pose, the lighting, the enhancement added to the image?
Wedding photo fatigue.  Your wedding day is just that – your wedding day.  With highly images being repinned thousands of times, the uniqueness of the couple gets lost.  When you think about your wedding images, do you want images that look just like everyone else’s or do you want photos that capture the essence of who you are as individuals, a couple and a newly joined family?  Sometimes the images that take you back to how you felt on your wedding day are the unscripted candid moments.  Overly planning a day of Pinterest recreations leaves less space for these to occur.
The creative process.  Your wedding day photography is a collaborative process between you and your photographer.  Amazing things can happen when you show your photographer what inspires you (and even what you never, ever want to do!).  But the next step in that is to allow your professional photographer to use their creative craft to capture and create based upon what you have shared.  Your photographer can look at your unique locations, variances in lighting and work with your personality to create wedding photos that are perfectly you.
Pinterest stress.  Many brides turn to Pinterest with an eye for something unique, personalized or DIY for their wedding day.  But soon after, you find yourself creating table runners of burlap, painting your new monogram on homemade guest favors and wondering where you are going to find 300 leather bound books to go under your mason jar centerpieces filled with the most perfectly blush peonies?!  When you’ve hit that moment, remember that weddings were beautiful long before Pinterest, your guests want to share the day with you, and you’re marrying your best friend.
If you’re going to pin, here are some ideas to help you make the most of it:
Screen Shot 2013-09-18 at 3.33.39 PMCategorize.  Just like in life, it’s important to remain organized on your digital boards too.  Instead of one wedding board, consider separating images by topic.  Popular wedding boards include Invitations, wedding dresses, veils, shoes, flowers, cake designs, hair styles, nails, makeup, bridal accessories, bridesmaids, groomsmen, centerpieces, favors, showers photographyand videography.
Say It AND Show It.  Many of your wedding vendors will be those that work  in a creative field; such as wedding florists,uplighting, photography and videography.  A great way to share your creative vision with them is to pin and share the things you love.  When you meet with them for a consultation you can share your Pinterest boards so that they see what you love.  You may even want to share a board of the things you don’t like, so they know what to avoid.
Much like ripping pages out of magazines, you can also store hair, makeup and wedding attire images too.  The Pinterest mobile app makes it easy to take the images on the go.
Get feedback.  If you are looking for input on the images you pin, consider linking your Pinterest account to yourFacebook or Twitter accounts.  You can then choose to share your pins on your other social media sites.  You can also tag someone in your pin by placing “@” before their user name.
You can also allow others to contribute to your boards.  This could come in handy as you select bridesmaids dresses. Add your bridesmaids under the “Who can pin” section of the board so they can share their favorites with you.
Keep a few secrets.  Guests will be most impressed when they see your whole day come together before them rather than recounted all the things they have already seen on you Pinterest boards.  With the “Secret Board” option, you can keep a few things secret to surprise your guests on the big day.
Don’t worry, we love Pinterest too!  Check out our inspiration boards here.

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